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Hi, I'm Lisa.
I'm a writer, storyteller, progressive advocate, and expert strategic marketer with keen intuition and a passion for crafting authentic human insights into profitable growth. After an MBA and over 16 years growing purpose-led brands and businesses big and small, I'm now offering my expertise direct, so you can get things done faster and more cost-efficiently. Let me help you light the way to a better future for your business, and for our greater good. Reach out for a free one hour check-up using the form below or email me directly: hello@sungoldstrategy.com
My Story
When I'm asked how I developed my keen (and at times uncanny) intuition, I used to reply that I don't know... I was just born with it. But as I've matured into my career I've realized it's the result of a lifelong love affair with people - how they think, how they move through the world. What makes them happy, what makes them sad. What animates them. And how creative media - whether audiovisual, written, or spoken - influences their behavior.
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Over my rich and vibrant 16 year career in marketing, I've learned to harness my intuition to draw transformative human insights from a plethora of information sources big and small, data and social, with some of the most consequential connections arising from the least expected of places. Where critical, puzzling questions went unsolved, I learned to putting boots on the ground through qual and quant, primary and secondary research, to uncover the authentic truth.
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And through rigorous theatrical training under such instructors as Frank Galati (Steppenwolf, Goodman, Northwestern University, Tony Award laureate) and The Walnut Hill School for the Arts, I developed a singular ability to crack and articulate the psychology of any individual, for the purpose of delivering moving, impactful marketing plans and creative communications that get robust results.
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Today, my approach balances both art and science, utilizing data analytics and technical expertise as well as trends and cultural currents to craft exceptional strategic marketing plans, and get them in front of the highest-value audiences, at ideal moment and mindset to drive the desired results.
Get in touch for a free chat to learn more and find out how I can help your business grow, with purpose!