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What We Do
Signature services & bespoke solutions to solve your strategic marketing challenges and get your purpose-led consumer brand or business on the path to profitable growth.
The Core Consumer Overhaul
Targeting the right consumer means getting the most out of your marketing spend, both non-working AND working. Targeting the wrong consumer? You might as well throw that cash straight into the wind.
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When brands and businesses have one true target consumer, complete with a detailed 'bullseye' persona allowing anyone to deeply understand their mindset, and complemented by a wider media 'halo', suddenly decisions large and small become infinitely easier, saving precious time and money.
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Collaboration is more productive as teams can shift focus defining to serving this consumer, and creative is much easier to evaluate. And as a result, every dollar spent works so much harder, from the first brief to truly breakthrough creative to the final media placement.
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This is how leading brands and advertisers win: Unilever. Leo Burnett. BBDO. I know, because I lived it. And now I'm taking the best practices from over 16 years in the industry direct to brands and businesses who are ready to take a hard look at their strategy and open up to super-charge growth.
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The Core Consumer Overhaul™, is a definitive one-stop solution: a diagnostic assessment of your consumer target and strategy, followed by a renovation (or, gut-rehab), producing a single source of truth guaranteed to increase your marketing ROI up to 2 or even 3x.
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Precision-tailored to your budget and goals, we work with single brands or whole category portfolios, from multi-national enterprise corporations to local independent businesses, and we can often get much of the job done with just the data you have on hand already, eliminating the need for expensive and lengthy new studies.
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Get in touch to learn more about our proprietary approach and how we could help supercharge growth for your brand or business.
Social Media Advertising
for independent brands & businesses
Get the most bang for every buck you spend on social media advertising. Your business is your pride and joy and you know more than anyone that every dollar matters. We love helping brands and businesses grow and we're invested in your success.
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Just tell us your goals and we'll take care of everything:
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Identifying the right platforms & ad formats
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Creating social media profiles (if needed)
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Content creation
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Target audience selection - down to the zip code!
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Scheduling, submitting payment & posting ads
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Tracking ad performance & optimizing spend in real time
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Leave the social marketing and new patron acquisition to us, so you can focus on doing the work you love. An incredibly cost-efficient and effective way to get boots in the door (literally & virtually),
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Don't think you can afford it? Reach out to chat - you'll be surprised at how far even a few hundred dollars can go. Independent businesses see returns of up to 2x, 3x, and even 4x+ on the cash they invest in social media advertising. Tiered services are available based on what you can invest.
Brand Strategy & Positioning
Don't miss the three signs that it's time to refresh, reset or overhaul your brand's strategy and positioning:
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Sales growth has hit a plateau and you want to bring in new patrons
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Competitors are stealing your patrons with new and exciting offerings
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Your patrons are cycling out and you need to keep new ones coming in
With as little as a few simple meetings, one workshop, or more, we can leverage our extensive branding and positioning experience to quickly assess and identify opportunities to bring your brand up to speed with the most profitable consumer segments in your marketplace, and we can even manage the next steps as well. We also love helping entrepreneurs, dreamers, and other completely NEW businesses sort out their big, bold ideas, make decisions, and figure out the most powerful and profitable way forward.
Get in touch for a free consult to learn more about how we can help your business super-charge growth - fill out the form below!
1:1 Coaching
for individuals
Lisa offers 1:1 coaching for ambitious individuals struggling to define and articulate their personal brand and 90-second "pitch", via LinkedIn, their resume, in interviews, and in higher education applications.
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She is in training to become an IFC-ADDCA certified career & life coach for adults & teens with ADHD.
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